Citiverse
Client
Client
Citiverse
Citiverse
Type
Type
Branding
Branding
,
,
Advertising
Advertising
Name
Name
Citiverse: From VR Services to 1st Romanian Digital Mall
Citiverse: From VR Services to 1st Romanian Digital Mall
About
About
Romania VR came to us as a company built around virtual tours and digital representations of physical spaces. The technology was there, but the business had the potential to become much more than a service provider. Our challenge was to identify what that next stage could look like and build the strategy, positioning and brand needed to support it. We started with a 360° audit of the existing business, looking at its services, communication, current clients and commercial direction. Alongside this, we researched the competitive landscape, analysing more than 12 competitors and taking a closer look at the three most relevant players in the market. One of the key opportunities we identified was that, while other companies were creating virtual tours and immersive experiences, there was room for a more cohesive concept: a digital ecosystem capable of bringing businesses, attractions and experiences together rather than treating every virtual tour as an isolated product.
Romania VR came to us as a company built around virtual tours and digital representations of physical spaces. The technology was there, but the business had the potential to become much more than a service provider. Our challenge was to identify what that next stage could look like and build the strategy, positioning and brand needed to support it. We started with a 360° audit of the existing business, looking at its services, communication, current clients and commercial direction. Alongside this, we researched the competitive landscape, analysing more than 12 competitors and taking a closer look at the three most relevant players in the market. One of the key opportunities we identified was that, while other companies were creating virtual tours and immersive experiences, there was room for a more cohesive concept: a digital ecosystem capable of bringing businesses, attractions and experiences together rather than treating every virtual tour as an isolated product.
Description
Description
We led the end-to-end transformation of Romania VR into Citiverse, starting with a 360° business audit, market and competitor research, and audience segmentation to identify a stronger direction for the company. From there, we developed the new brand and business strategy, including positioning, value proposition, business model, pricing structure, customer journeys, market expansion strategy and launch roadmap. We created the Citiverse name and built the brand around it, defining its messaging, tone of voice, mission, vision and values. Finally, we translated the strategy into a complete visual identity — logo, visual system, colour palette, typography, photography direction and brand applications and developed the core UI/UX direction for the new digital platform.
We led the end-to-end transformation of Romania VR into Citiverse, starting with a 360° business audit, market and competitor research, and audience segmentation to identify a stronger direction for the company. From there, we developed the new brand and business strategy, including positioning, value proposition, business model, pricing structure, customer journeys, market expansion strategy and launch roadmap. We created the Citiverse name and built the brand around it, defining its messaging, tone of voice, mission, vision and values. Finally, we translated the strategy into a complete visual identity — logo, visual system, colour palette, typography, photography direction and brand applications and developed the core UI/UX direction for the new digital platform.
services
Strategy
Marketing Campaigns
Market Research
Graphic Design
Communication
Art Direction
Community Management
Social Media
Impact
What began as a company selling virtual tours ultimately became a much broader brand and business transformation. We didn’t simply rename Romania VR. We helped define what the company could become next, built the commercial and brand strategy around that opportunity, and created Citiverse as the foundation for bringing that vision to market.
Credits
Strategy
Marketing Campaigns
Market Research
Graphic Design
Communication
Art Direction
Community Management
Social Media
Quote
What began as a company selling virtual tours ultimately became a much broader brand and business transformation. We didn’t simply rename Romania VR. We helped define what the company could become next, built the commercial and brand strategy around that opportunity, and created Citiverse as the foundation for bringing that vision to market.
